The annual Clio Awards this year will feature a new category, Clio Music, with an inaugural Grand Clio for Pharrell Williams’ "24 Hours of Happy" video by Iconoclast.
The international advertising awards, now in their 55th year, has named gold, silver and bronze winners across 19 media types, with recipients from more than 90 cities around the world.
The coveted Grand Clios will go to 10 initiatives deemed to be "exceptional projects that push the boundaries of creativity in a given medium." Clio Music is a new addition to the awards, and Pharrell Williams’ "24 Hours of Happy" will collect a Grand Clio in the digital/social category. The creative agency behind the work is Iconoclast, of Paris.
Meanwhile, Jean-Claude Van Damme’s "Epic Split," created by Gothenburg’s Forsman & Bodenfors for Volvo Trucks Live Test Series, will collect a Grand Clio for content and contact.
Leo Burnett Toronto will pick up a public relations Grand Clio for "Like A Girl," created for Procter & Gamble’s Always.
Elsewhere, DDB DM9 JaymeSyfu from the Philippines wins with "TXTBKS" for Smart Communications.
British agencies made a good showing with Adam&EveDDB set to pick up two awards for integrated campaign and engagement for its "Sorry, I Spent It on Myself" work for Harvey Nichols.
OgilvyOne London also wins two Grand Clios, in innovative media and out of home, for British Airways’ "Magic of Flying."
The Grand Clios are rounded off with Abbott Mead Vickers BBDO, which will collect an award in the film category for the Guinness "Sapeurs" documentary.
In addition, Clio will honor four companies with "Best of" awards for their work throughout 2014. They go to Ogilvy & Mather, agency network of the year; Dentsu Tokyo, agency of the year; Guinness, advertiser of the year; and Dentsu Creative X Inc., production company of the year.
The awards will be handed out at a ceremony Oct. 1 in New York.
A full list of winners can be found on the Clio Awards website.