Old Spice "smell like a man from head to toes" by Wieden & Kennedy Portland

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Old Spice's new ads by Wieden & Kennedy Portland introduce a half-man, half-robot who manages to be successful with women because he uses the brand's products.

The "soccer" ad aired on TV in the US, while "nightclub" was released online.

Creative credits

Brand: Old Spice
Creative directors: Craig Allen and Jason Bagley
Copywriter: Nathaniel Lawlor
Art directors: Ruth Bellotti and Croix Gagnon
Broadcast producer: Jeff Selis
Director of broadcast production: Ben Grylewicz
Account team: Georgina Gooley, Nick Pirtle, Michael Dalton and Jessica Monsey
Executive creative directors: Susan Hoffman, Joe Staples and Mark Fitzloff
Production company: MJZ
Director: Tom Kuntz
Executive producer: Scott Howard
Line producer: Emily Skinner
Editorial company: Work Editorial
Executive producer: Erica Thompson
Editor: Rich Orrick
Assistant: Chris Moore
Producer: Sari Resnick
Sound: Rich Orrick at Work Editorial and Gus Coven at Stimmung
Mixer: Rohan Young at Lime Studios