Old Navy 'Resolve to Save Big' by Chandelier Creative

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Old Navy 'Resolve to Save Big' by Chandalier Creative.
Old Navy 'Resolve to Save Big' by Chandalier Creative.

Chandelier's latest ad for Old Navy capitalizes on post-holiday values

Many retailers campaign on deep discounts and recycled ads after the holidays. This ad for Old Navy bucks that trend by advertising a post-holiday sale in a new spot by New York’s Chandelier Creative.

It features Julia Louis-Dreyfus who, as in previous spots in the "#RunToOldNavy" campaign, takes the role of an eccentric aunt nonplussed by news of a sale.

In December, Louis-Dreyfus took over from Amy Poehler as brand ambassador, a role Old Navy said she will continue through the summer.

Campaign credits

Agency: Chandelier Creative