Nissan tops auto race for Facebook

Be the first to comment
Nissan Z owners love to share photos of their beloved machines.
Nissan Z owners love to share photos of their beloved machines.

In the digitally mature automotive segment, Nissan emerges as the most socially poised

Powered by the high-octane weekly Twitter post "#TueZday"—on which owners of Nissan Z's post beauty shots of their sporty beloveds—Nissan emerged as Facebook's most effective auto brand, according to Engagement Labs. Following just behind were Subaru of America, Lexus, and Mercedes-Benz.

The social media scoring company put the automakers' social efforts through the paces of its eValue index, which measures engagement levels, resulting impact on social networks, and the quickness and effectiveness of response to social chatter. The auto brands were tracked between September 2014 and February 2015.

While Nissan put in the best overall performance across all three measures, the company was not triumphant in any one. Honda Pilot led the pack for engagement, BMW for resulting impact, and Chevrolet Camaro for responsiveness.

"In reviewing our sub-scores of, some interesting insights emerge," said Bryan Segal, Engagement Labs' CEO. "Tesla ranks number three in engagement, for instance, pointing to the fact that there is a massively engaged community focused on both this new entrant to the auto industry and their alternative electric performance vehicle."

Luxury brands, meanwhile, dominated the "impact" category, with BMW followed in order by Ferrari, Jaguar, Lexus, and Lamborghini.

This article first appeared on dmnews.com.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS