Nissan 'The Break Up' by DigitasLBi France

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Nissan "The Break Up" by DigitasLBi France.
Nissan "The Break Up" by DigitasLBi France.

Nissan breaks up with the gasoline pump in European digital campaign for electric vehicle model

In the world of social media, jilted lovers change their "relationship status" to "single" on Valentine's Day. Nissan Europe asks for a different kind of breakup in this digital campaign by DigitasLBi France: end dependency on oil.

In this spot, the Japanese auto maker encourages drivers to fall for its latest electric cars.

To fuel the escape from gasoline man and woman offer clichés to exit a relationship such as, "It's not you, it's me." The digital video campaign is supported by other digital channels such as animated GIFs and e-cards.

Campaign credits

Creative Director: Jean-Baptiste Burdin
Senior Copywriter: Anthony Banks
Art Director: Lina Benmansour
Account Manager: David Ouanounou
Senior Project Manager:  Laetitia Jarry
Production Director: Olivier Dubocage

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