Nike takes Just Do It to crazy "Unlimited" heights

Actor Oscar Isaac narrates wonderfully wacky Olympics ad

Nike will air a new star-studded commercial during the opening ceremony of the Olympic Games that takes the brand’s famous "Just Do It" tagline to unexpected (and ridiculous) heights. A whole host of athletes—including Serena Williams, Kevin Durant and Neymar Jr.—make cameo appearances in this funny follow-up to the brand’s recent "Unlimited Future" spot that had actor Bobby Cannavale give a nursery full of baby athletes a locker-style pep talk. The two-and-a-half minute sequel, narrated by Oscar Isaac, begins in the nursery but shifts to amateurs practicing their sport. "All of these athletes are terrible now, but they’ll do big things one day," he says. And that’s when things get crazy, a gymnast shatters a graphic of Nike’s famous "Just Do It" tagline and all-star athletes take their sport to extremes. "Everybody is going way too far!" yells Isaac. More madness ensues. 

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