Nike and Apple Watch "The man who kept running" by Wieden & Kennedy Portland

Kevin Hart can't ignore the daily chirping of his Apple Watch Nike+ in this series of ads from Wieden & Kennedy Portland that takes its inspiration from the athletic adventures of Forrest Gump.

In true Gumpian fashion, Hart runs across the US wilderness, with no real explanation for what he eats, where he relieves himself or how he transports all his camping gear.

The 90-second spot introduces a series of ads for Apple Watch. Six additional 30-second spots detail Hart’s adventures after heeding the call of the trail.

No stranger to advertising, Hart has also appeared in a campaign for H&M, in which he and buddy David Beckham take a road trip to Las Vegas.

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