NFL addresses domestic violence in chilling Super Bowl spot

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No More's Super Bowl Spot by Grey.
No More's Super Bowl Spot by Grey.

The PSA on behalf of No More uses actual 911 audio to make its point

After several domestic-abuse cases within its ranks, the NFL partnered with the anti-domestic violence organization No More. The campaign, also called "No More," features celebrities and NFL players.

This subtle and chilling ad, created by Grey, will air during the Super Bowl. It does not have any NFL stars. It does feature audio based on an actual 911 call.

Read more: Will domestic violence affect Super Bowl branding?

Grey donated its time for the spot, and the NFL donated the airtime.

Previous ads during NFL games were successful in driving traffic to No More's website. Page views went from 35,000 to 275,000 last month, according to the New York Times.

NFL's involvement in the "No More" campaign started in 2013 and will extend into 2016.

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