Newcastle Brown Ale's 'Year-Long Tease' to Super Bowl 2016 by Droga5

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Newcastle Brown Ale "The year-long tease for Newcastle’s 2016 big game ad begins now" by Droga5.
Newcastle Brown Ale "The year-long tease for Newcastle’s 2016 big game ad begins now" by Droga5.

Beer brand points out there's only 12 months before the next Super Bowl

There's only 365 days left until the Super Bowl. In the spirit of Super Bowl teasers, beer brand Newcastle is getting a super-early jump on the 2016 event.

The ad touts the "hotest themes of 2016" which include "space blogging" and "invisible jet skis" among other things.

The ad follows others by Droga5 that parody common marketing tropes. This time, the Heineken-owned brand is riffing on Super Bowl ad teasers. Speaking to Campaign US in late 2014, Doga5's Ted Royer said, "We're just so blessed that there is a neverending fodder of stuff in the marketing world for us to make fun of."

Campaign credits

Client: New Castle Brown Ale
Agency: Droga5 New York
Creative Chairman
: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Senior Art Director: Dan Kenneally
Senior Copywriter: Ryan Raab
Junior Art Director: Martins Zelcs
Junior Copywriter: Bryan Stokely
Head of Design: Rich Greco
Designer: Mark Yoon
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: David Cardinali
Director of Integrated Production Business Affairs: Dianne Richter
Production Business Manager: Matt Friday
Head of Interactive Production: Niklas Lindstrom
Interactive Producer: Rainy Kumar
Associate Director of Technology: Keath Chan
Technical Lead: Joachim Do
Senior Interactive Developer: Jim Alexander
Design Technologist: Phillip Pastore
Quality Assurance: Lead Cory Savary
Quality Assurance Engineer: Yadira Isaac
Junior Designer: Jeff Kardos
Global Chief Strategy Director: Jonny Bauer
Head of Strategy: Chet Gulland
Strategist: Nick Maschmeyer
Social Strategist: Rebecca Russell
Communications Strategist: Kevin Wang
Group Account Director: Dan Gonda
Account Director: Nadia Malik
Account Manager: Ashton Atlas
Project Manager: Bill Wilson
Senior Director, Portfolio Brands: Charles Van Es
Brand Director: Priscilla Dohnert
Brand Manager: Brett Steen
Production Company: CAVIAR Content
Director: Ruben Fleischer
Executive Producer: Jasper Thomlinson
Executive Producer: Luke Ricci
Line Producer: Geoff McLean
DP: Jonathan Sela
Production Designer: Craig Reynolds
Editorial: The Cutting Room
Editor: Chuck Willis
Assistant Editor: Greg Ryan
Managing Partner: Susan Willis
Executive Producer: Melissa Lubin
Sound Mixing Walter: Bianco
Finishing: Light of Day VFX

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