Newcastle Brown Ale "if we won" by Droga5 New York

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The Office co-writer Stephen Merchant stars in Newcastle Brown Ale's new campaign, telling Americans how good they'd have it if they lost the war for independence.

Droga5 New York created the humorous spot, which promotes a British beer during a patriotic US holiday. The campaign is a follow-up to Newcastle Brown Ale’s "if we made it" spot, which explained what the brand’s Super Bowl ad would have looked like if it had bothered to make one. The latest film was written by Ryan Raab, art directed by Dan Kenneally and directed by Randy Krallman through Smuggler.

Creative credits

Clients: Heineken USA and Newcastle Brown Ale
Agency: Droga5 New York
Creative chairman: David Droga
Chief creative officer: Ted Royer
Creative director: Scott Bell
Copywriter: Ryan Raab
Art director: Dan Kenneally
Junior copywriter: Martins Zelcs
Junior art director: Bryan Stokely
Chief creation officer: Sally-Ann Dale
Senior producer: Anders Hedberg
Interactive producer: Benny Goldman
Head of digital strategy: Chet Gulland
Senior digital strategist: Dan Neumann
Digital strategists: Nick Maschmeyer and Eric Tsai
Account director: Dan Gonda
Account director: Nadia Malik
Senior director, portfolio brands: Charles Van Es
Brand director: Quinn Kilbury
Brand manager: Brett Steen
Film production company: Smuggler
Director: Randy Krallman
Editorial post-production: Droga5 Studios
Editors: Kellan Davidson and Matt Badger
Interactive production company: Caviar Digital

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