New toys from 360i bring playtime to patients living with paralysis

Agency partners with Christopher & Dana Reeve Foundation to create more accessible toys

360i and tech company Axios created these adapted versions of toys for the Christopher & Dana Reeve Foundation to help people with disabilities play with their families. A two-minute spot explains the project and directs viewers to a crowdfunding site for Adaptoys. Eric LeGrand, a former Rutgers football player, talks about how he can’t play with his nephews because he is he paralyzed from the neck down after a 2010 football injury. But his Adaptoy R/C car lets him control it through a suck-and-blow system he activates with his mouth. And a grandmother plays ball with her granddaughter using a voice-activated pitch machine. The spot will run on TV, online and social channels.

Credits

Agency
Technology Company
Production Company
Post-Production
Chief Creative Officer
Group Creative Director
Creative Director
Creative Director
VP, Group Account Director
Account Supervisor
VP, Innovation Technology
Associate Creative Technologist
Senior Innovation Strategist
VP, Head of Production
Head of Content Production
Senior Content Producer
Senior Integrated Producer
Associate Director of Influencer Marketing
Senior Social Publicist
Axios NYC Credits
Technical Director
Technical Director
tinygiant Credits
Executive Producer
Director
Director of Photography
Producer
Fluid Credits
Editor
Assistant Editor
Producer
Colorist
Audio