New global Ogilvy board makes sure younger talent is tapped

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NEW YORK: Ogilvy Public Relations has formed a board comprised of 17 global staffers and led by the firm's global chair Christopher Graves. The board, which formed last week, is tasked with advising the firm's global CEO Stuart Smith and executive committee, which expanded from four members to 13 members in September. The board is also responsible for leading in the development of strategies which are critical to growth, including talent, innovation, and digital, according to a statement.

This is the first time Ogilvy has set up a board, explained Graves. The 17 board members were selected from Ogilvy PR and Ogilvy & Mather, globally. Board appointments are intended for a two-year term, with the exception of the firebrands, who rotate annually. The intention is to keep the board "fresh," adding new thinking every year. Three board members are labeled "firebrand appointments," which are younger people who have demonstrated "fresh, connect-the-dots thinking," Graves explained.

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By Diana Bradley

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