Neil Patrick Harris for Heineken Light

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Neil Patrick Harris "Grocery Store" by Wieden + Kennedy New York.
Neil Patrick Harris "Grocery Store" by Wieden + Kennedy New York.

Actor reprises role as beer spokesman in TV and digital ads by W+K New York

Actor Neil Patrick Harris returns for Heineken Light in a new set of ads brewed by Wieden + Kennedy New York.

The Dutch beer brand has won best light beer at the World Beer Championships two years in a row. If that vote of confidence is not enough, the "How I Met Your Mother" actor says Heinken will give your money back if not satisfied in a 30-second TV spot.

A longer video has a flummoxed Harris is hounded by "fans" in a grocery store. He explains both the legality of alcohol refunds by state and his resume extends beyond a Heineken spokesman.

A supporting website besttastinglight.com provides more details on the campaign and offer.

Campaign credits

Client: Heineken USA
Agency: Wieden + Kennedy
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Erik Norin, Eric Steele
Copywriter: Nathaniel Lawlor, Mike Vitiello
Art Director: Dan Oliva
Tech Lead: Cameron Brown
Designer: Alison Joseph
Interactive Producer: Christine Young
Interactive Executive Producer: Jonathan Percy
Broadcast Producer: Helen Park, Lily Ellis
Account Team: Patrick Cahill, Samantha Wagner, Sydney Lopes, Kyle Glackin
Digital Strategist: Tom Gibby
Brand Strategist: Kelly Wright
Social Strategist: Jessica Abercrombie
Head of Content Production: Nick Setounski
Business Affairs: Justine Lowe
QA Lead: Sean Jones
Production Company: Moxie Pictures
Director: Martin Granger
Executive Producer/COO: Robert Fernandez
Executive Producer: Anthony Cantale
Director of Photography: Dion Beebe
Editorial Company: Hutch Co Technologies
Editor: Jim Hutchins
Post Producer: Jane Hutchins
Editorial Assistant: Austin Hickman-Fain
Song: Time For Swinging, Song Sax Alive
Music Company: Beyond Music
Music Company: APM, Bailey, Jess (PRS), CPM Metro Park (BMI)
Development Partner Company: WINTR

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