NBCUniversal "Watch TV Without The TV" by TBWA\Chiat\Day New York

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NBCUniversal 'Watch TV Without The TV' by TBWA\Chiat\Day New York.
NBCUniversal 'Watch TV Without The TV' by TBWA\Chiat\Day New York.

NBCUniversal starts new season with mobile streaming app in spot by TBWA\Chiat\Day New York

NBCUniversal embraces cord-cutters with a new campaign by TBWA\Chiat\Day New York starring the network's new app for mobile streaming.

The network launched a streaming service for computers in late 2014 with programming available from broadcast network NBC and cable properties under the NBCUniversal umbrella.

The new service now accommodates mobile devices with an integrated app. All three spots highlight mobile device usage, showing the benefits of TV without the cord.

Each spot sets up a humorous situation, then the app saves the day by providing a portable screen to avoid the annoying scene.

Unlike CBS' and HBO’s streaming options, NBCUniversal's offering requires no subscription fee. The viewer only needs to provide proof of pay-TV service such as a cable TV subscription.

Campaign credits

"Airport" "Laundry" and "Astroblast"
Agency: TBWA\CHIAT\DAY New York
Client: NBCUniversal

Executive Creative Director: Matt Ian
Global Creative Director: James Cheung
Copywriter: David Ma
Art Director: Alex McAreavey
Copywriter: Robert Colucci
Art Director: Jeff DeGeorgia
Head of Integrated Production: Chad Hopenwasser
Group Executive Producer: Jason Souter
Integrated Producer: Dan Bradbury
Integrated Producer: Veronica Reo
Director of Business Affairs: Deborah Horvath
Broadcast Traffic Manager: Betty White Butler
Talent Manager: Charisse Astacio
Group Planning Director: Aki Spicer
Planner: Aneka Myles
Group Account Director: Blake Crosbie
Management Supervisor: Jason Spak
Account Executive: Julie O’Mahoney
Production Company: Arts & Sciences
Director: Adam & Dave
Executive Producers: Mal Ward, Marc Marrie
Producer: Pat Harris
Head of Production: Kristin Porter
DP: Corey Walter
Editorial: Spot Welders
Editor: Dick Gordon
Assistant Editor: Anchor Mak
Executive Producer: Joanne Ferraro
Producer: Amanda Slammin
Visual Effects/Finishing: TCHYA
Lead Flame: Peter Amante
Flame Artist: Matt Stroub
Flame Assistant: Matt Subrizi
Executive Producer: Jen Seinkwicz
Telecine: Color Collective
Colorist: Alex Bickel
Color Assistant: Jeff Altman/Mike Howell
Executive Producer: Claudia Guevara
Audio Mix: Sonic Union
Mixer: Mike Marinelli
Mixer: Rob McIver
Executive Producer: Justine Cortale
Producer: Pat Sullivan