NBA "Roll Call" by Goodby Silverstein & Partners

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The spot, which debuted at the NBA Global Games Rio 2014 preseason matchup, starts the NBA's "Everybody Up" campaign

SAN FRANCISCO — The NBA is telling the world that basketball is in season with a new spot titled "Roll Call." 

Produced by Goodby Silverstein & Partners, "Roll Call" introduces the NBA’s season-long campaign, "Everybody Up."

"Roll Call" is narrated by hip-hop artist and actor Common. It debuted Saturday during the NBA Global Games Rio 2014 preseason matchup. The campaign will feature localized-team "Roll Call" spots on regional sports networks, in-arena and on digital platforms.

CREATIVE CREDITS

Client: NBA
Ad Agency: Goodby Silverstein & Partners Creative Director: Eric Kallman
Creative Director: Ben Wolan
Associate Creative Director: Benedict Hieger
Copywriter: Kevin Steele
Director of Broadcast Production: Tod Puckett
Producer: Tess Kenner
Managing Partner: Derek Robson
Account Manager: Heath Tavrides
Assistant Account Manager: Rosie Breen
Senior Business Affairs Manager: Judy Ybarra
Senior Business Affairs Manager: Mary Marhula
Business Affairs Manager: Anna Diokno
Production Company: Elastic
Director: Angus Wall
Director of Photography:James Fronha
Executive Producer: Jennifer Sofio Hall
Line Producer: Bridgitte Pugh
Production Designer:  Johan Letenoux
Edit House: Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Austyn Daines 
Assistant Editor: Vanessa Yuille
Assistant Editor: Dustin Zimmerman
Executive Producer: Angela Dorian
Producer:  Ashley Bartell
VFX House: A52
Colorist: Paul Yacono 
Color Assistant: Chris Reilly 
VFX Supervisor: Andy Mckenna 
2D Lead:  Matt Sousa
Additional 2D support: Andy Bate , Jesse Monsour, Michael Plescia
Executive Producer: Jennifer Sofio Hall 
VFX Producer:  Jamie McBriety 
Sound Design & Mix: LIME
Sound Engineer: Rohan Young
Sound Engineer Assistant: Jeff  Malen
Executive Producer: Susie Boyajan
Producer: Kelli Espinoza 
Music Remix:
Composer: Andy Huckvale 
Producer: Jen Greenwood