National Women's Law Center 'Equal Payback Project' by Droga5

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Comedian Sarah Silverman takes extreme measures to close the pay gap in new ad campaign

NEW YORK — The National Women’s Law Center has rolled a new ad campaign, by Droga5, starring writer and comedian Sarah Silverman.

The NSFW ad, which aired on YouTube today, shows Silverman going to extreme lengths to ensure she gets the same pay as her male counterparts.

The Equal Payback Project targets Millennial women, urging them to crowdsource pay inequality.

CREATIVE CREDITS

Brand:The National Women’s Law Center
Agency: Droga5 NY
Creative Chairman: David Droga
Vice Chairman: Andrew Essex
Chief Creative Officer: Ted Royer
Creative Director: Casey Rand
Creative Director: Karen Land Short
Art Director: Sean Park
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast: Ben Davies
Senior Producer: Anders Hedberg
Broadcast Producer: Bill Berg
Executive Technology Director: David Justus
Senior Interactive Producer: Laura Bruskin
Interactive Developer: Phillip Pastore
Chief Strategy Officer: Jonny Bauer
Head of Communications Strategy: Colleen Leddy
Communications Strategist: William deLanoy
Head of Accounts/General Manager: Susie Nam
Account Director: Amanda Chandler
Account Manager: Belle Bonar
Associate Account Manager: Jonathan Weiss
Comedian: Sarah Silverman
Production Company: JASH
Director: Ruben Fleischer
DOP: Jonathan Hall
Executive Producer: Daniel Kellison, Doug DeLuca, Mickey Meyers
Producer: Nicholas Veneroso
Associate Producer: Chelsea Gonnering, Skyer Predergast
Editorial and Post Production: Droga5 Studios
Editor: Matt Badger
Crowdfunding campaign powered by: Tilt
Music: Jingle Punk

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