SectorGovernment / Non-profit and Healthcare
Social media AOR Attention splices together a hilarious 'Misheard at the Racetrack'
Aspen Dental is now the official healthcare sponsor of NASCAR (yes, that’s a thing), and the dentist network has enlisted its longtime spokesperson Danica Patrick for a "bad lip reading" of its own. The 80-second digital spot from KBS’ social media agency Attention uses news and b-roll footage of NASCAR drivers and crew and overlays a new voice track—the race team prompts each other to get a checkup, and Patrick is elated that she has "no fuzzy sweaters." The spot debuted online Friday as part of Aspen Dental’s "Get Started" campaign, which encourages reluctant viewers to just make that first appointment.