MWC 2015: At the edge of an epoch

Be the first to comment

What did this year's show in Barcelona presage for pending technology?

Now that the annual Mobile World Congress has folded up its tents, what have we learned about the year ahead?

MWC is a show of such scale and diversity, it’s sometimes difficult to pick out a coherent story from the launches, conferences and discussions.

At the Consumer Electronics Show in Las Vegas around 2011, everyone began to showcase the impact of mobile on their products and services. The possibilities and potential for growth were exciting. Mobile has become ubiquitous, and no one would argue about its impact on business and day-to-day life. (And we have only begun to scratch the surface.). So what’s next?

If Moore’s Law has taught us anything, it’s the relentless pace of technology innovation. We may be approaching another leap in innovative new ideas, products and services.

Stratechery blogger Ben Thompson recently addressed the state of consumer tech. Thompson addresses the concept of "epochs" in modern computing: We have proceeded from PCs in the first epoch to the Internet in the second, and then to mobile in the third and most recent.

Almost seven years after the launch of the iPhone, Thompson predicts the emergence of the fourth epoch. This is perhaps the way to think about the next level of  "connectivity" where the rest of our lives actually come online and we begin to live a truly connected life.

This was my take from MWC this year, where everyone was talking about production-ready products and services that leverage a connected life. We are on the precipice of a new and exciting epoch. Are you ready?

Mark Jackson is chief technology catalyst, EMEA, McCann Worldgroup.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS