Motorola 'Choose Choice' by Droga5 NY

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Motorola's 'Choose Choice' spots highlight design options at its Moto Maker website

Motorola's "Choose Choice" campaign touts the almost limitless design options of its new Moto Maker website, which allows consumers to design a Moto X smartphone to their exact specifications.

The campaign, by Droga5 New York, includes 30- and 60-second spots that will run on TV, online, in movie theaters and on social media websites in the United States, U.K., Germany, France and Mexico.

Campaign credits

Client: Motorola
Global brand director: Barry Smyth
Brand marketing managers: Katie Cowan, Magno Herran
Agency: Droga5 NY
Creative chairman: David Droga
Chief creative officer: Ted Royer
Executive creative director: Neil Heymann
Senior art director: Andrew Wilcox
Senior copywriter: Lincoln Boehm
Chief creation officer: Sally-Ann Dale
Head of broadcast production: Ben Davies
Senior broadcast producer: David Cardinali
Global chief strategy officer: Jonny Bauer
Senior brand strategist: Zach Cohn
Group brand strategy director: David Gonzales
Global business director: Bryan Yasko
Account director: Ben D’Entremont
Account manager: Stephanie Thiel
Production company: Reset Content
Director: Vesa Manninen
DP: Chris Mably
Managing director: Dave Morrison
Executive producer: Jeff McDougall
Head of production: Amanda Clune
Line producer: Ayelet Weinerman
Editorial: Whitehouse Post
Editor: Shane Reid
Assistant editor: Devon Bradbury
Executive producer: Lauren Hertzberg
Producer: Nick Crane
Post production: Method NY
General manager: Stuart Robinson
Post production producer: Carlos Herrera
Visual effects supervisor: Alvin Cruz
Color: Company 3
Colorist: Tim Masik
Producer: Rochelle Brown
Music: MassiveMusic North America
Executive producer: Keith Haluska
Creative director: Elijah B Torn
Sound: Sound Lounge
Mixer: Tom Jucarone

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