Millennials and brands: It's complicated

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Young consumers have a love/hate relationship with brands

Young consumers have a complicated relationship with brands, at least compared with members of older generations. For one, they realize brands play an essential part in their lives, but they also fear brands don’t take young people seriously enough. Millennials also say brands play an essential role online, according to a study from Havas Worldwide.


Millennials and brands

This story originally appeared on PRWeek.com

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