Microsoft lays Nokia brand to rest

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A scene from Nokia's "Not Like Everybody Else" campaign.
A scene from Nokia's "Not Like Everybody Else" campaign.

Nokia was an early innovator in the smartphone market, but its name is fading into history as Microsoft rebrands the devices as Microsoft Lumia

Microsoft will officially phase out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

The company has been threatening to ditch the brand for some time, with executives generally referring to "Lumia" rather than "Nokia" devices in interviews.

Now Nokia France has notified fans of its Facebook page that its name will change to Microsoft Lumia within the next few days.

The U.K. page has followed suit, saying, "In the next few days you’ll receive a message directly from Facebook about this page changing name. We're about to become Microsoft Lumia UK! Watch this space for more news soon."

According to The Verge, other countries will follow steps to rebrand on social media in the coming weeks.

It was earlier rumored that Microsoft would make the transition during its Christmas campaigns in the United States, dropping the Nokia brand entirely in ads.

The move does not mean Nokia will disappear altogether. Microsoft purchased Nokia's devices and services business, leaving the rest of the Finnish company with its mapping, network and research divisions.

This article was first published on marketingmagazine.co.uk.

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