Michael Roth: 'Our industry must continue to stay ahead of the curve'

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Interpublic Group chairman and chief executive says the advertising industry must continue to invest in talent and creativity

NEW YORK – Speaking exclusively to Campaign US at Advertising Week, Michael Roth, chairman and chief executive of IPG, said that the industry will not get disintermediated, but it must continue to "stay ahead of the curve".

His message to the industry was: "Invest in people and talent, invest in tools, and invest in that big idea and creativity.

"Because it doesn't matter whether it is a tech company or internet company, the solid creativity that comes out of our business and our people is well-ingrained in what we do," he said.

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