McDonald's Singapore to track 'All Day Sunrise' globally

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McDonald's Singapore 'All Day Sunrise' by DDB Singapore.
McDonald's Singapore 'All Day Sunrise' by DDB Singapore.

The campaign created by DDB Singapore will livestream sunrises in 16 cities

McDonald's Singapore is welcoming the New Year around the globe with its 'All Day Sunrise' campaign.

Conceptualized by DDB Singapore, the sunrises will be live-streamed in 16 cities around the globe, including New York, Chicago, Los Angeles and San Franciso.

The campaign will start with Gisborne, New Zealand — the world's first city to witness sunrise 2015.

McDonald’s launched the campaign to promote McDonald's Singapore's extended hours for breakfast menu offerings from Jan. 1 to 4.

It will stream the world’s sunrises at http://getupandgo.sg/.

This article first appeared on campaignindia.in.

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