Matthew McConaughey boosts Baton Rouge flood relief in Ad Council spot

GSD&M co-founder partners with daughter to create timely PSA

In response catastrophic floods in Louisiana, Austin-based GSD&M partnered with the Ad Council to create a PSA to raise funds for the more than 100,000 people affected. After scenes of the historic destruction and the people who lived through it, viewers are directed to OurTurnToHelp.org, an Ad Council site that accepts donations for nonprofits working in the disaster area, like the United Way, Second Harvest Food Bank and the American Red Cross. The PSA began running on broadcast channels this week. It’s voiced by Matthew McConaughey and features music by the Austin band Wiretree.

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