Hotel company Marriott International seeks to book Millennials with new TV and digital campaign from McGarryBowen.
The campaign is for the hospitality chain's Residence Inn offering. The videos show the amenities offered such as larger refrigerators and a kitchen.
The ads, shot entirely in first person, show how the hotel can assist in work and play.
The agency brought in Oscar-nominated director Joaquin Baca-Asay for the videos, set to the music of artists RJD2 and Zeroleen. A website launched simultaneously with the spots allows users to interact and remix the videos.
Chief Creative Officer: Ned Crowley
Group Creative Director: Kevin Thoem
Group Creative Director: Lee Remias
Creative Director: William Cannon
Copywriter: Kate Steinberg
Director of Broadcast Production: Steve Ross
Broadcast Production: Justin Lee
Managing Director: Ida Rezvani
Account Director: Jennifer Holmes
Account Supervisor: Elizabeth Eldred
Executive Planning Director: Shawna Ross