Marriott 'Make Room for a Little Fun' by McGarryBowen

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Hotel chain targets Millennials with new brand campaign

NEW YORK — Marriott has rolled out a new brand campaign for its  Courtyard chain by McGarryBowen.

The "tour video" ad follows a guest dancing around a hotel, taking part in elaborate dance routines with the staff and other guests. He wakes up in his room to hear music still playing in his head and see his shoes still tapping.

The campaign, which began with a series of TV and online teaser videos, marks a shift in strategy for the brand, targeting a Millenial audience that likes to have fun while traveling for business.

CREATIVE CREDITS

Brand, client: Courtyard by Marriott
Agency: McGarryBowen
Chief creative officer: Ned Crowley
Creative directors: Pat Burke, Chris Carraway
Managing director: Ida Rezvani
Account managing director: Alexandra Gordon
Account supervisor: Jonathan Frank
Assistant account executive: Megan Nickerson
Senior producer: Eric Faber
Senior music producer: Morgan Thoryk
Director of content production: Steve Ross
Production company: Chromista
Director: Xavier Mairesse
Executive producers: Scott Franklin, Ted Robbins, Sandy Haddad
Edit house: Cutters
Editor: Matt Walsh
Producer: Patrick Casey
Executive producer: Craig Duncan
VP, global brand marketing: Mara Hannula
VP, Courtyard brand marketing: Gini Gladstone
Senior manager, Courtyard marketing: Alison Hill
VP and global brand manager, Courtyard: Callette Neilsen
TOUR VIDEO CREDITS
Chief creative officer: Ned Crowley
Group creative directors: Oliver Dudley, Doug Behm
Associate creative director: Amy Rakowski
Managing director: Ida Rezvani
Account managing director: Alexandra Gordon
Account supervisor: Jonathan Frank
Assistant account executive: Megan Nickerson
Producer: Marianne Newton
Associate producer: Sarah Tomick
Production company: Little Minx
Director: Malik Sayeed
Editor: Rock Paper Scissors

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