Macy's first-ever Thanksgiving parade spot recreates old New York

BBH tells the tale of a little boy's special relationship with Santa.

Taking a page from the UK's increasingly famous Christmas ads, Macy's and BBH have created a short, touching film that centers on a young boy and his enduring relationship with a Santa Claus balloon from the annual Macy's Thanksgiving Day Parade. The spot marks the first time that Macy's has produced an ad that will air during the parade, and its aspirations are appropriately lofty. "As we move into the end of a divisive year, we hope our little fable can bring people together to ‘believe,’ as the Parade has done for the last 90 years," said Hemant Anant Jain, Copywriter and Creative Director, BBH NY, in a statement.

Credits

BBH Creative Chairman
BBH Chief Creative Officer
BBH Copywriter / Creative Director
BBH Creative Director
BBH Head of Content Production
BBH Executive Content Producer
BBH Head of Business Affairs
BBH Global Chief Strategy Officer
BBH Group Strategy Director
BBH Global Business Director
BBH Account Director
Production Company
Director
Executive Producer
Head of Production
Editing House
Executive Producer
Producer
Editor Assistant
Sound Design
Sound Mixing
Engineer
Music Company
Composer
Music Producer
VFX House
Managing Director
Executive Producer
Senior Producer
VFX Supervisor
2D Lead Artist
3D Lead Artist
Colorist