M&M's 'Big Movie' by BBDO NY

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M&M's spokescandy characters.
M&M's spokescandy characters.

Mars candy brand gets the Hollywood treatment, with action movie spot for the Oscars

M&M's plays tribute to the Oscars with an action movie-style ad that continues the adventures of the Mars brand's "spokescandy" characters.

The ad by BBDO New York draws on tropes seen in action movies such as secret files, a countdown clock, and the angry cop interviewing a suspect.

The ad, which ran in cinemas last year, will be making its TV debut during the 87th annual Academy Awards on Sunday.

Campaign credits

Client: Mars/M&M’S
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Office, New York: Greg Hahn
Executive Creative Director: Tim Bayne
Executive Creative Director: Lauren Connolly
Associate Creative Director: Christopher Cannon
Associate Creative Director: Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House: Traktor
Director: Traktor
Senior Producer: Traktor
VFX House: House Special
VFX/CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Sr. Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson

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