M&C Saatchi PR shakes up working practices amid global brand relaunch

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M&C Saatchi PR has announced a global brand relaunch alongside changes to its working practices that include plans to give employees a greater say over which companies it targets as potential clients. M&C Saatchi PR said it would actively seek new clients in areas that hold the most interest for employees, and "empower them to bring in the business they want to work on." The agency said it has surveyed staff about their passions, which will help dictate target clients.

In what it claims is an industry first, the agency has developed a training program called INtuition, which is a year-long companywide personal and professional development syllabus delivered with the School of Communication Arts.

From 2016, staff will also get an additional day of leave, called a "Passion Day," to "explore their personal passions before sharing the experience with the rest of the global business."

M&C Saatchi PR has launched a new global website to coincide with the changes, which include a new slogan for the agency— "Driven by Passion" — and three new values: fearless, flawless and free.

The agency said the changes marked its "next phase of development on the global stage."

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By Campaign Staff

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