The Lymphoma Research Foundation turned to the creative agency Raison D’Etre and production company Click 3X to develop a social-media campaign to to debunk the misconception that lymphoma is only diagnosed in people ages 50 and older.
The video spot they created, "#EraseLymphoma," looks at six young adults and their stories of being diagnosed with lymphoma at a young age and their battle with the disease.
Client: Lymphoma Research Council
Agency: Raison D’Etre
Production company: Click 3X
General manager, content: Noel Mihalow
Creative director: Christan Summers
Account director: Cynthia Slowik
Producer: Devin Nautrale
Director: Tim Dingerson
Executive director/managing director: Megan Kelly
Head of production: Jeff Gilliflan
Producer: Anthony McDermond
Production coordinator: Carlo Pilgrim