Lowe's spots a yeti in Vine video by BBDO New York

Be the first to comment
Lowe's 'Yeti Vine' by BBDO New York.
Lowe's 'Yeti Vine' by BBDO New York.

Mysterious creature is a good Samaritan in video for home improvement store

BBDO New York teamed up with home improvement retailer Lowe's for a Vine video inspired by a viral sensation from Boston.

During the snowstorms of 2015, a man dressed in a yeti costume has shoveled strangers' driveways. Since the first sighting of the beast, he's become a hit on Twitter.

The Vine video features a stop-motion animation of a yeti assisting a vehicle in winter conditions. The brand has previously leveraged the short-video platform in other stop-motion creations.

Campaign credits

Client: Lowe's
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Sr. Creative Director: Mike Sweeney
Sr. Creative Director: Molly Adler
Copywriter: Talon Gustafson
Sr. Art Director: Vanessa Castaneda
Director of Integrated Production: David Rolfe
Executive Producer: Kristin Tomborello
Interactive Producer: Whitney Husnik
Senior Director: Jim Reath
Senior Director: Bob Estrada
Account Director: Heather Linde
Account Supervisor: Tyler Harris
Production Company: Humble
Animation Director: David Bell
Animation Producer: Joe Scarpulla
Assistant Animator: Winnie Tom
Director of Photography: Eric Robbins
Line Producer: Chelsea Conklin
Production Manager: John Bega
Executive Creative Director: Sam Stephens
Owner/Executive Producer: Eric Berkowitz
Executive Producer: Persis Koch
Executive Producer: Ned Brown
Head of Production: Elizabeth Durkee
Head of Post Production: Suzie Cimato

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS