Lowe's spots a yeti in Vine video by BBDO New York

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Lowe's 'Yeti Vine' by BBDO New York.
Lowe's 'Yeti Vine' by BBDO New York.

Mysterious creature is a good Samaritan in video for home improvement store

BBDO New York teamed up with home improvement retailer Lowe's for a Vine video inspired by a viral sensation from Boston.

During the snowstorms of 2015, a man dressed in a yeti costume has shoveled strangers' driveways. Since the first sighting of the beast, he's become a hit on Twitter.

The Vine video features a stop-motion animation of a yeti assisting a vehicle in winter conditions. The brand has previously leveraged the short-video platform in other stop-motion creations.

Campaign credits

Client: Lowe's
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Sr. Creative Director: Mike Sweeney
Sr. Creative Director: Molly Adler
Copywriter: Talon Gustafson
Sr. Art Director: Vanessa Castaneda
Director of Integrated Production: David Rolfe
Executive Producer: Kristin Tomborello
Interactive Producer: Whitney Husnik
Senior Director: Jim Reath
Senior Director: Bob Estrada
Account Director: Heather Linde
Account Supervisor: Tyler Harris
Production Company: Humble
Animation Director: David Bell
Animation Producer: Joe Scarpulla
Assistant Animator: Winnie Tom
Director of Photography: Eric Robbins
Line Producer: Chelsea Conklin
Production Manager: John Bega
Executive Creative Director: Sam Stephens
Owner/Executive Producer: Eric Berkowitz
Executive Producer: Persis Koch
Executive Producer: Ned Brown
Head of Production: Elizabeth Durkee
Head of Post Production: Suzie Cimato


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