Lowe's #Hypermade by BBDO New York

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Lowe's #Hypermade by BBDO New York.
Lowe's #Hypermade by BBDO New York.

Social media campaign shows simplicity of projects to improve the home

Home improvement store Lowe's has released a series of videos called #hypermade on Instagram. The videos by BBDO New York show how easy it is to create simple tasks around the home such as a table made from pipes.

Since Instagram only allows videos between three and15 seconds, the videos don't follow a project start to finish. The videos do highlight the simplicity of the project and the minimal amount of materials and tools required.

BBDO New York has worked with the big box retailer on other social media ventures such as stop motion film featuring a "Yeti" during the 2015 blizzard.

Campaign credits

Client: Lowe's
Agency: BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Sr. Creative Director: Mike Sweeney
Sr. Creative Director: Molly Adler
Associate Creative Director: Kim Baskinger
Copywriters: Jessica Rello and Talon Gustafson
Art Directors: Klane Harding
Group Planning Director: Emily Viola
Director of Integrated Production: David Rolfe
Executive Producer: Kristin Tomborello
Interactive Producer: Whitney Husnik
Senior Director: Jim Reath
Senior Director (Digital and Emerging Platforms): Bob Estrada
Account Supervisor: Tyler Harris
Production Company: Vanishing Angle
Directors: Adam Bolt and Hoku Uchiyama
Director of Photography: Frank Barerra
Executive Producer: Matt Miller Post-Production: Vanishing Angle
Post Creative Director: Adam Bolt and Hoku Uchiyama


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