Lowe's 'Build Your Home Improvement Confidence' by BBDO NY

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Home improvement retailer airs ads offering guidance during sports games

Spring is home-improvement season, but not all of us are naturals at DIY repairs.

A TV ad campaign for retailer Lowe's by BBDO NY highlights how Lowe's staff can help. In one, a man explains to a neighbor how he removed crabgrass from his lawn. In another, a wife compliments a husband's installation of a vanity.

In all four commercials, the protagonist gains enough confidence from completing his project to try another, more esoteric challenge (such as teaching a gorilla sign language).

The ads will air during sports games, starting with college basketball's March Madness series.