Little Things branches out to TV with new distribution partnerships

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The publisher will be working with XUMO, Pluto TV, Apple, Roku and Amazon.

Little Things, the three-year-old website focused on uplifting lifestyle content, is getting serious about TV.

At its first NewFront on Friday, the digital publisher announced new distribution partnerships that will bring its long-form programming to Apple, Roku and Amazon and over-the-top platforms XUMO and Pluto TV.

Beginning mid-summer, the brand's long-form video programming will be reaching 50 million additional households with the help of its new platform partners. Currently, the publisher has 12 series about topics ranging from cooking shows to pets that reach 13 million viewers a month online.  

"Today, our audience consumes over 110 million click-to-play videos on LittleThings.com," said Gretchen Tibbits, president and COO of Little Things, at the publisher's NewFront. "We are excited to further serve—and grow—our viewership."

The publisher also announced a new talk show series, "The Daily Glow." The first show, debuting on June 5th, will feature daytime personalities Marysol Castro, Alicia Minshew, Carey Reilly and reality TV star Jamie Otis. The series will also air every weekday afternoon on Facebook Live.

To grow its branded content business, Little Things has doubled its sales team at in New York City and opened offices in Chicago and Los Angeles. 

Maia McCann, editor-in-chief at Little Things, said the platform has taken what it has learned from its current web audience of 55.8 million monthly unique visitors and is applying it to longer content. "Our programming reaches the nesting and nurturing psychographic, from millennial moms to empty nesters," she said, and the move will make Little Things the "number one channel for digital-first daytime programming."

Little Things has already done sponsored work with brands such as IKEA, Ford, Crisco, Kodak and Dunkin' Donuts. "Our content mission is to show what your brand actually stands for," said Jordan Zaslow, executive producer at Little Things.