Lincoln Motor Company 'Open Your Eyes' by Bullitt Branded

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Lincoln Motor Company "Open Your Eyes" by Bullitt Branded
Lincoln Motor Company "Open Your Eyes" by Bullitt Branded

Agency led by film directors drives home story for Lincoln Motor Company

Bullitt Branded teamed up with director Diego Contreras in a narrative video spot released on online video service Vimeo for Lincoln Motor Company that they describe as "a tale of new-found hope."

Bullit Branded was founded by the film directors Justin Lin and Anthony and Joe Russo of the "Fast and The Furious" franchise and "Captain America: The Winter Soldier."

Here's their description of the story:

Through Contreras' lens, we’re launched into the deep and dark thoughts of an elderly man who struggles to adapt to his recent blindness. His wife has passed, and his daughter has moved into the city to chase after her dream career, leading him to live an isolated life in his secluded Louisiana farm house. When, for his 70th birthday, his daughter plans a surprise journey to all the places that marked his childhood, he attempts to regain the hope and joy for life he once knew. Narrated through a thank-you poem written by the father to his daughter, we’re left to see the world through his eyes, even as he can’t see for himself.

Campaign credits

Director: Diego Contreras
Cast: Lafair Hebert, Jessica Swopshire
Writer: Diego Contreras
Director Of Photography: Khalid Mohtaseb
Producer: Brendan Cochrane
Co-Producers: Diego Contreras, Khalid Mohtaseb
Production Designer: Joseph Sciacca
Location Manager: Julie Bordelon
Editor: Adam Rudd, Final Cut
Edit Assistant: Nicke Hupp
Edit Producer: Suzy Ramirez
Colorist: Diego Contreras
Sound Design & Mix: Defacto Sound
Original Score: Ryan Taubert
Gaffer / 2nd Unit DP: Daniel Stewart
1st AC: Jared Knecht
Steadycam Operator: Mike Wilson
Key Grip: Aaron "Otter" Moore
Prop Master: Madison Hatch
Art Assistant: Brooke Taylor
Aerial Photography: Aerial Imagery Works
Behind-the-scenes: David Gamboa
Key Grip: Aaron "Otter" Moore
Stylist: Saury Contreras-Armenta
Hair/Makeup: Diana Solano
Production Assistant: Robert Tarleton, Albert Dat Tim Johnson
Production Company: NYLAHD
Voiceover Writer: El Jefe
Voiceover Actor: William Bryan
Additional Cast: Michelle Jeanmard, Chubby Carrier, Jovan Williams, Gabriel Perrodin, Emmett Carson, Patricia Hebert, Ora Hebert, Rachel Bruno, Melena Naumann, John Naumann
Tech Sponsors: Red Digital Cinema, Glyph Hard Drives

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