Lenovo summons selfies for holiday campaign

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Lenovo, #Holiday360.
Lenovo, #Holiday360.

The #Holiday360 campaign focuses on a 360-degree view

Chinese computer manufacturer Lenovo is tapping into the selfie movement with a global holiday campaign that shoots for the "world’s first global 360° selfie."

Lenovo’s video-focused social-media campaign invites fans to capture the holiday spirit in their communities. Under the hashtag #Holiday360, Lenovo is encouraging participants to create a "360° selfie video." Lenovo will collect the selfies from its Facebook, Twitter and Instagram pages, then curate the content into one complete video.

"This campaign is globally accessible, taps into current online behaviors and fits perfectly with Lenovo’s brand identity," Lenovo Director Rod Strother said in s atatement. "We’ve found that our community enjoys sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement."