Lay's Maxx rides into India with a Wild West shootout

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Premium chip line expands from Europe and US into India

MUMBAI — Lay's has harnessed the spirit of America's Wild West to roll out its Maxx brand of chips in India.

The TV ad by J. Walter Thompson features a shootout sequence. As the town clock strikes 12, one opponent draws his gun, while the other produces a package of Lay's Maxx. When he bites into a chip, the earth shakes, knocking down his opponent.

Campaign credits

Client: PepsiCo (Lay's)
Agency: J. Walter Thompson
Senior VP and business head: Babita Baruah
Senior VP and national planning director: Mythili Chandrasekar
Executive creative director: Sumati Singh
VP and client services director: Ritu Nakra
Senior creative director: Amitav Misra
Creative team: Priyanka Thakkar, Rahul Sharma
Account management team: Anubha Mathur, Shweta Raina, Sidharth Jaggi
Planning team: Rinku Ray, Noor Samra
Agency producer: Anupama Ahluwalia
Production house: Firecracker Entertainment
Director: Sunhil Sippy

This article first appeared on


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