Kit Kat's 'Celebrate the Breakers' campaign hits the Middle East

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Nestlé introduces the latest installment of its first global advertising push

KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. "Celebrate the Breakers," created by JWT Dubai, provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, "Have a break, have a KitKat" by celebrating the many different types of breaks that "breakers" take.

While Kit Kat in the US is owned by The Hershey Co., Nestlé owns the franchise in the rest of the world. "Celebrate the Breakers" rolled out in Europe in February.

Shot in Beirut and Cape Town, the ad is directed by Adham Obeid, a former regional creative director at JWT.

Campaign credits

Client: KitKat Arabia – Nestlé
Agency: JWT Dubai
Director: Adham Obeid
Associate creative directors: Youssef Gadallah, Sameh George
Copywriter: Mouran Boutros
Head of production: Souraya El-Far
Production house: City Films, Beirut
Post-production house: Serena Dubai
Sound house: Mango Jam


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