Kids ruin the darndest things in magical Fruit of the Loom spot

CP+B explores the pros and cons of active imaginations.

Markers plus magic equals a new paint job for a family's living room, in a fun, special effects-driven spot from CP+B for Fruit of the Loom. An interactive version of the spot lets parents see what their kids see when they've completed their messy masterpieces.

Credits

Formal Client Name
Campaign Title
Agency
CP
B
VP/Chief Creative Officer
Creative Director
Sr. Art Director
Sr. Copywriter
Integrated Producer, Video
EVP/Managing Director
VP/Account Director
Content Supervisor
Group Strategy Director
Sr. Strategist
Strategist
Social Media Supervisor
Associate Media Director
Media Supervisor
Sr. Business Affairs Manager
Sr. Project Manager
Jr. Project Manager
Production Company & City
Director
Executive Producer
Editorial Company & City
Executive Producer
Editor
Producer (Editorial Co.)
VFX Company & City
Executive Producer
VFX Supervisor / Lead Flame
Music Company & City
Executive Producer
Producer
Audio Post Production Studio & City
Mix Engineer
Mix Engineer Assist
Executive Producer (Mix)
Sound Design Company & City
Executive Producer (Sound Design)
Sound Engineer