Kids burst their own bubbles in the Humane Society's new puppy mill campaign

Rokkan delivers another cute film with a deeper, more serious message

Where do puppies come from? What begins as fanciful answers from cheerful children quickly takes a dark turn in a new spot from the Humane Society by Rokkan, the animal welfare nonprofit’s creative and media agency of record. Like last year’s "Same Day Pups," the spot relies on heartwarming imagery rather than shock value. The harsh conditions of a breeding facility only appear as stylized animation. The campaign debuted Thursday and runs through the end of October. It also includes paid social media and digital placements and a site redesign for DontBuyIntoPuppyMills.com.

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Agency
Chief Creative Officer
Chief Strategy Officer
Chief Technical Officer
SVP, Chief Delivery Officer
SVP, Client Partnership
SVP, Media and Analytics
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Account Director
Creative Director
Creative Director
Associate Creative Director
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Producer
Executive Producer (Hone Production)
Senior Producer (Hone Production)
Production Company
Director
Executive Producer
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Animation
Director
Executive Creative Director
Executive Producer
Creative Director
Senior Producer
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