David&Goliath brings a new meaning to "baby on board" in its latest ad featuring the new Soul Turbo
The Kia hamsters are starting a family, but that doesn't mean the tracksuit-wearing, music-loving rodents are slowing down. Instead, their newest addition, Turbo, lives up to his name by fleeing the hospital with the staff close on his heels. The 90-second spot from David&Goliath mostly consists of the chase scene until Turbo swan dives from the hospital building and into the sunroof of the new Soul Turbo where he's reunited with the rest of his hamster relatives. The campaign debuts both online and in movie theaters on June 30 and includes shortened versions of the film.