Kevin Hart channels Forrest Gump at the urging of his Nike-branded Apple Watch

W+K Portland tells a story of wilderness survival and a majestic beard

What some people call motivation, others might call nagging. But Kevin Hart can’t ignore the daily chirping of his Apple Watch Nike+ in this series of ads from Wieden+Kennedy Portland. In true Gumpian fashion, Hart runs across the American wilderness, with no real explanation for what he eats, where he relieves himself or how he transports all his camping gear. A 90-second spot introduces the series, and six additional 30-second spots detail Hart’s adventures after heeding the call of the trail.

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