J Walter Thompson has hired Lyle Tick, the vice-president of North American vodkas at Bacardi, for the new role of chief growth officer.
Tick will join the New York office in April and report to Gustavo Martinez, the worldwide chairman and chief executive.
At Bacardi, Tick developed a global strategy for Grey Goose. Before that, he was the co-president at the Interpublic shop Gotham.
Martinez told Campaign: "Lyle will focus on developing new revenue streams, working across all disciplines and looking at new opportunities. He’ll also work with Guy Murphy [the worldwide planning director] on driving the new JWTIntelligence."
Tick added: "The opportunity to write a new chapter in the story of a 150-year-old brand is really exciting."
This article first appeared on campaignlive.co.uk.