Jose Cuervo 'Auld Lang Syne' by McCann

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Jose Cuervo 'Auld Lang Syne' by McCann
Jose Cuervo 'Auld Lang Syne' by McCann

McCann rings in the New Year for Jose Cuervo with musical flair

McCann New York gives the classic holiday tune "Auld Lang Syne" a Jose Cuervo twist with the help of 57 bottles of tequila and production company Fall on Your Sword.

McCann worked with the Brooklyn-based musical collective and production company to create a mechanical rig that performs "Auld Lang Syne." The shop vacs blow air over each bottle to produce a note. As composers, Fall on Your Sword tuned each bottle with just the right amount of tequila.

Campaign credits

Client: Jose Cuervo
Agency: McCann

Production Company: Fall On Your Sword and McCann
Director of Integrated Production: Nathy Aviram
Executive Music Producer: Eric Johnson
Integrated Producer: Lauren Bauder
Music Producer: Michael Ladman
Executive Creative Director: Mat Bisher
Creative Director: Jason Ashlock
Creative Director: Sean LaBounty
Senior Art Director: William Montgomery
Senior Copywriter: Lucas Shanks
Account: Lauren LaValle; Chris Jeyes; Rachel Heiss

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