JetBlue 'Fly It Forward' by Mullen

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JetBlue, "Fly It Forward."
JetBlue, "Fly It Forward."

The airline's new campaign focuses on a 'chain of goodness' created by donated tickets

Think of it as Willy Wonka meets "Pay It Forward."

In a new campaign, JetBlue is awarding one ticket each to deserving individuals, then allowing that ticket-holder to pass that ticket on to a traveler of his or her choice. JetBlue’s crewmembers have helped identify an initial group of do-gooders to travel as part of the Fly it Forward campaign.

The stories in the video showcase the traveling tickets and the people who received and shared them.

The airline is enlisting the public to help Fly It Forward by submitting their own stories or story nominations through Twitter, using the hashtag #FlyItForward.

Campaign credits

Brand: JetBlue
Agency: Mullen
Managing partner, chief creative officer: Mark Wenneker
Executive creative director: Tim Vaccarino
Executive creative director: Dave Weist
SVP, group creative director: Dylan Bernd
SVP, group creative director: Tim Cawley
SVP, creative director, technology: Christian Madden
Associate creative director: Ben Salsky
Associate creative director, experience: Mark Boroyan
Senior art director: Dan Madsen
Copywriter: Nick Olish
Senior creative technologist: Joe Palasek
Creative technologist: Adam Riggs
Creative technologist, systems: Stefan Harris
Digital designer: Scott Petrichko
Designer: Han Na Jung
Senior creative retoucher: Andy Jones
Quality assurance engineer: Ryan Nelsen
SVP, executive director integrated production: Liza Near
Lead producer, content production: Jamee Sheehy
Senior integrated producer: Liz Shook
Producer, content: Eric Skvirsky
Director: Rob Apse
DP: Rob Apse
Second camera: Kristyn Ulanday, Max Esposito, Amanda McGrady
Senior editor for Peter/Montage: Rob Apse
VP, senior editor for Tameka/Teena/Louis: Jessica Phearsome
Editor for Louis: Max Esposito
Assistant editor: Libby Ryerson
VP, director of art production: Tracy Maidment
Senior digital producer: Kim Ryan
Print production supervisor: Aidan Finnan
Project manager: Nicole Capone
Senior copy editor: Ashley Rumery
SVP, group account director: Drayton Martin
VP, account director: Patrick Meeley
Account supervisor: Hannah Moore
Senior account executive: Melissa Sabones
Manager, strategic analytics: Steve Sandiford
Senior digital analyst: Alex Yip
Senior brand strategist: Sloane Beaver
SVP, group media director: Keith Lusby
VP, group digital director: Jade Watts
VP, associate digital media director: Rachel Allen
Senior digital media planner: Jess Conway
VP, account director, public relations: Jaclyn Ruelle
Account supervisor, public relations: Megan Oxland
Senior account executive, public relations: Kara Feigenbaum
Account executive, public relations: Brittany Topham
Production company (for Louis): Untold Productions
Director/producer: Jared Goodman
DP: Etienne Suaret, Matthew Kohl Threlkeld
Utility: David Bouley
Audio post and mix: Soundtrack

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