For JetBlue's latest spot, a group of people of Dominican heritage in New York are suprised with free return flights to visit their families for the holidays.
The airline assembled the group in a restaurant in Washington Heights, New York, and filmed them under the pretext of a documentary on Dominican culture. After the dinner, each family was handed what looked like a bill, but instead it contained flight tickets.
Agency: Mullen Boston
Production: Greenpoint Pictures, Brooklyn, NY