JetBlue 'A Taste of Home' by Mullen Boston

Be the first to comment
JetBlue 'A Taste of Home' by Mullen Boston.
JetBlue 'A Taste of Home' by Mullen Boston.

JetBlue blew some minds with a surprise round trip for 28 people to the Dominican Republic to visit home

For JetBlue's latest spot, a group of people of Dominican heritage in New York are suprised with free return flights to visit their families for the holidays.  

The airline assembled the group in a restaurant in Washington Heights, New York, and filmed them under the pretext of a documentary on Dominican culture. After the dinner, each family was handed what looked like a bill, but instead it contained flight tickets.

Campaign credits

Agency: Mullen Boston
Production: Greenpoint Pictures, Brooklyn, NY

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign

RSS FEEDS