JCPenney 'Just Got Jingled' by EVB and Victors & Spoils

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JCPenney "Just Got Jingled" by EVB and Victors & Spoils.
JCPenney "Just Got Jingled" by EVB and Victors & Spoils.

JCPenney's campaign lets customers gift it forward by sharing the season with a stranger

Many retailers reward customer loyalty during the holidays — but JCPenney is extending that model by letting customers buy another customer a gift of any price on JCPenney’s dime.

But there’s just one catch to this campaign created by agencies EVB and Victors & Spoils: The recipient must be a complete stranger.

The "Just Got Jingled" spot begins by asking shoppers whether they think it’s better to give or receive, then inviting them to choose a stranger who'll get a gift.

The items range in price and include clothes, jewelry and toys. Regardless of the gift, the reaction is one-size-fits-all: joy.

JCPenney ties the campaign with a "Just Got Jingled" website that includes reactions from the customers, explains how to give a gift to your community, and features reactions from participants who use the hashtag #JustGotJingled.

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