Japanese campaign lets remote couples share Christmas Eve -- virtually

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KDDI "Sync Dinner" by Hakuhodo.
KDDI "Sync Dinner" by Hakuhodo.

KDDI's "Sync Dinner" will let two couples split between Tokyo and Osaka share a meal

TOKYO — Mobile service provider KDDI is using its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

KDDI’s seasonal initiative, ‘Sync Dinner’, has created a special restaurant experience for couples separated by business obligations or other circumstances Dec. 24. While Christmas is not an official Japanese holiday, Christmas Eve has become a romantic event for young couples here comparable to Valentine’s Day.

Two couples split between Tokyo and Osaka have been selected by drawing to enjoy the dining experience. The dinners will be held at the Hotel New Otani in Tokyo and Osaka.

The ‘Sync Dinner’ include the ability to make a toast and blow out candles on a cake as if seated at the same table (with the help of motion sensors); a waiter who magically moves over a distance of 400 kilometers to serve both diners; and a photo opportunity that will render the scene as if both people are in the same place.

Campaign credits

Client: KDDI
Agency: Hakuhodo
Market: Japan
Creative directors: Takayuki Hino (Six), Kenta Ikoma (Hakuhodo Creative Vox)
Art director: Ken Okamuro (Hakuhodo)
Producer: Kyoichi Shibukawa (Tyo Productions)
Director: Fumio Shiosaka (Tyo ID)
Production manager: Yoshihiro Yano
Director: Kazuma Kitada
Camera: Shingo Ikeura
Lighting: Hiroki Kurihara
Art: Aki Kasai
Music: Shinobu Sakamaki (Audio Force)

Read the full story on campaignasia.com.

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