Jack Dorsey's Twitter layoff memo: 'I'm going to give it to you straight'

Be the first to comment
Jack Dorsey.
Jack Dorsey.

"This isn't easy. But it is right," Dorsey said in his letter explaining more than 300 layoffs

Newly minted Twitter CEO Jack Dorsey promised and delivered on straight talk on Tuesday morning in a memo to staffers describing why the company will lay off more than 300 employees.

"Emails like this are usually riddled with corporate speak, so I’m going to give it to you straight," he said in the memo, as reported by numerous media outlets.

Dorsey explained that he is trying to build a "more purpose-built team" as he restructures, with the biggest changes taking place in product and engineering.

"This isn’t easy. But it is right," he concluded. "The world needs a strong Twitter, and this is another step to get there."    

Dorsey has his work cut out for him. While Twitter achieved a 61% boost in revenue in the second quarter, easily beating expectations, it is still unprofitable and struggling to attract new users.

"This is unacceptable, and we’re not happy about it," Dorsey said in late July.

This article first appeared on prweek.com.


The latest work, news, advice, comment and analysis, sent to you every day

register free

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending on Campaign


The Hub 
Marketing Tech News