The Most Interesting Man in the World meets a 'spicy' female challenger

Dos Equis celebrates Cinco de Mayo in its latest spot from Havas Worldwide.

It's been eight months since Dos Equis traded its older, American spokesman Jonathan Goldsmith for the younger, French actor Augustin Legrand. In that spot, the appearance of a female actress heralded a less man-centric future for the brand, a promise that is fulfilled in the latest ad from Havas Worldwide. The character appears to have dominated a ghost pepper-eating contest until he meets his match in an attractive, female challenger. The agency produced English and Spanish versions of the 30-second film, which airs now through May 5 to encourage beer drinkers to "Spice Up Your Cinco." A text-to-win daily prizes contest and a DJ Questlove party in New York round out the marketing efforts.

Credits

Advertising Agency
Chief Creative Officer of the Americas
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
President of New York
Managing Director, Chief Performance Marketing Officer
Group Account Director
Account Director
Account Supervisor
Account Supervisor
Elaine Purcell
Senior Social Strategist
Global Chief Content Officer
Head of Content, North America
Head of Content, North America
Executive Producer
Junior Producer
Director of Broadcast Business Affairs
Senior Broadcast Business Manager
Senior Talent Specialist
Production Company
Directors
Executive Producer / Partner
Executive Producer
Head of Production
Producer
Director of Photography
Production Designer
Stylist
South Africa Production Company
Executive Producer
Executive Producer
Head of Production
Line Producer
Editorial Company
Editorial Editor
Executive Producer
Executive Producer
Producer
Creative Officer NY / Shoot Supervisor
VFX Producer
2D Lead
Telecine
Colorist
Producer
Sound Engineer
Music Composers
Principal
Executive Producer
Sound Design
Sound Designer
Executive Producer
Senior Producer
Production Consultant
Senior Broadcast SME